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This chapter highlights our survey that identifies faculty recommendations for incorporating emerging digital technologies to deliver eLearning content in online courses that help students learn more effectively. Results from the survey, which includes a sample of 478 online faculty at two higher education institutions, are presented.

In the findings of the survey, respondents identified several instructional technologies such as augmented reality (AR), virtual reality (VR), mixed reality (MR), and artificial intelligence (AI) as being on the cusp of changing learner engagement options and could soon become standard tools for the online course environment. While respondents predict an acceleration of new technology activity, they also caution that these technologies need a strong pedagogical foundation to match student needs and generate new use-learning real case scenarios.

This sentiment implies a more systematic approach to problem-solving that follows a process of identifying and refining multiple options to determine best practices for faculty preparation and staff development. The results of the survey included in this chapter are a directional means to help instructors and course designers explain what is relevant and exciting about techniques that can be employed and identify and use the emerging technological tools that enhance the delivery of instruction while meeting the ever-changing and dynamic needs of today’s learners.

The world’s educational space is facing critical issues from globalization, accessibility and effort to integrate both technology and learner-centered knowledge. Educational practitioners, scholars and influencers are enthusiastic about infusing technology in their pedagogy and teaching–learning practices. There is a growing concern among policy-makers about the learning benefits of inducing technology into education, the psychological impact using technology and the safety of the information in learning environments. However, radical changes have taken place in the socio-political world, and education has become more democratized and humanized. Students are made aware the value of knowledge in a hyperconnected world and the need to continually learn throughout all stages of life. Successful inculcation of knowledge cannot happen only by improving the curriculum but also by achieving through an all-round development that allows the students the freedom to choose and participate in independent activities that result in social welfare and community well-being. The debate as to how to maximize the use of technology in education continues. This book aims to address the humaneness that surrounds the world of technology in education. It highlights the use of emerging technologies in pedagogy and case studies are cited to address the ongoing debate that technology brings a positive effect on education and mankind. The demand for technology continues as mankind faces unprecedented challenges where classroom education may not be possible. Technology continues to fulfill the challenges of creating a more democratic educational environment.

Local public officials rely on tax and non-tax incentive packages to develop their economies. No conclusive evidence supports the economic improvement incentives afford. We investigate, with an experimental approach, the political reasons public officials use tax incentives. The experiment uses simulation gaming to model local economic development as an auction, in that way permitting us to compare the impact that motives, goals, and contexts have on outcomes. Our findings suggest that the majority of economic development competitors fall victim to the “winner’s curse”-overestimating and overbidding the potential payoff for business development.

This research aims to examine the impact of brand design elements (logo shape, brand name, type font and color) on brand masculinity and femininity perceptions, consumer preferences and brand equity.

This research empirically tests the relation between brand design elements, brand masculinity and femininity and brand preferences/equity in four studies involving fictitious and real brands.

Brand design elements consistently influenced brand masculinity and femininity perceptions. These, in turn, significantly related to consumer preferences and brand equity. Brand masculinity and femininity perceptions successfully predicted brand equity above and beyond other brand personality dimensions.

Although this research used a wide range of brand design elements, the interactive effects of various design elements warrant further research.

This research demonstrates how markers of masculinity and femininity that are discussed in the evolutionary psychology literature can be applied to the brand design of new and existing brands.

This research considers the impact of multiple brand design elements (logo shape, brand name, type font and color) and involves a wide range of brands and product categories.

While the concept of supply chain responsiveness (SCR) has received considerable attention in the operations management literature, mostly under the auspices of concepts such as build‐to‐order, mass customisation, lean and agility, so far there is a lack of comprehensive definition of SCR, as well as a defined relationship between “responsiveness” and “flexibility”. Also, the frameworks at hand tend to consider only a subset of factors previously identified in the literature, and thus do not comprehensively portray the cause‐and‐effect relationships involved. This paper aims to address these gaps.

The paper synthesises the existing contributions to manufacturing and supply chain flexibility and responsiveness, and draws on various related bodies of literature that affect a supply chain's responsiveness such as the discussion of product architecture and modularisation.

Four types of responsiveness are identified: product, volume, mix, and delivery, all of which can relate to different time horizons, and can be present as either potential or demonstrated responsiveness. It is argued that a supply chain can feature different levels of responsiveness at different tiers, depending on the configuration of the individual nodes, as well as the integration thereof. Furthermore, a holistic framework is proposed, distinguishing between requiring and enabling factors for responsiveness, identifying the key relationships within and between these two categories.

The definition and framework proposed provide novel insights into the concept of SCR as well as a clear terminology that will inform future research. The framework developed in this paper is suitable for both qualitative and holistic quantitative studies.

In addition to a detailed review of the factors associated with SCR, a generic definition of responsiveness is developed. The paper proposes a definition of four types of responsiveness which will support further empirical studies into the concept and its application. Furthermore, a holistic framework is developed that allows for cause‐and‐effect relationships to be investigated and dependencies to be identified.

In this chapter we examine some possibilities of using computer simulation methods to model the interaction of affect and cognition in organizations, with a particular focus on agent-based modeling (ABM) techniques. Our chapter has two main aims. First, we take stock of methodological progress in this area, highlighting important developments in the modeling of affect and cognition in other fields, including psychology and economics. Second, we outline how ABM in particular can help to advance managerial and organizational cognition by building and testing theoretical models predicated on the interaction of affect and cognition. We argue that using ABM for this purpose can improve the level of specificity of cognitive and affective concepts and their interrelationships in organizational theories, yield more behaviorally plausible models of behavior in and of organizations, and deepen understanding of the generative behavioral mechanisms of multi-level organizational phenomena. We highlight possibilities for using ABM to model affect–cognition interactions in studies of mental models, collective cognition, diversity in work groups and teams, and organizational decision-making.

The paper aims to investigate automobile manufacturers in Thailand and the effects that their business strategies had on their organizational performance.

For empirical analysis, the method of confirmatory factor analysis and the structural modeling method were applied in order to refine business strategies, functional strategies, financial, and marketing organizational scales.

This research reveals that there are three significant business strategies of automobile manufacturers in Thailand which have a positive effect on the organization's financial and marketing performance: cost focus (the first priority), cost leadership (the second priority), and integrated cost an differentiation (the third priority). All the priorities of functional strategies that have a positive effect on the financial and marketing organization performance were subsequently analyzed as follows: manufacturing strategy (most significant), human resource management (the second most significant), marketing strategy (the third most significant), and the financial strategy (the least significant).

Future research should select different random samples to assess the perceptions of front line managers of automobile manufacturers, dealers and automobile part firms.

The management of automobile manufacturers and automobile part firms should implement and improve their business strategies in terms of cost focus, cost leadership, and integrated cost leadership strategies achieve higher financial and marketing performance.

This paper contributes to the existing literature by reexamining the impact of business strategies of automobile manufacturers on organizational performance.